Pinktober Details

Hayley is 2013’s Artist Ambassador for Pinktober, a program designed by Hard Rock to raise awareness of breast cancer and to fund further research of the disease.

More information on Hayley’s involvement was released yesterday:

Hard Rock International has recruited Hayley Williams, lead vocalist of the American rock band Paramore, to serve as this year’s PINKTOBER “Artist Ambassador.” Hayley will kick off the campaign by making a memorabilia donation to Hard Rock’s world-famous collection. In addition, Hayley will make appearances and meet fans while touring the U.S. this fall on Paramore’s “The Self-Titled Tour” which begins on Tuesday, October 15, 2013, in Seattle. To bring PINKTOBER to a close, Hayley will visit Hard Rock Cafe Philadelphia to meet with Hard Rock-funded Breast Cancer Research Foundation (BCRF) researchers and present a donation to BCRF on Hard Rock’s behalf.

“Millions are affected by breast cancer and Hard Rock’s PINKTOBER campaign is a great way to help raise global awareness, educate fans and support a cause that affects millions of people,” said Hayley Williams, PINKTOBER “Artist Ambassador.” “I look forward to joining Hard Rock International for this empowering and high-energy program.”

Click here to read the entire news story on Pinktober by PR Newswire. Want to get involved with Pinktober? Visit the program’s official site for more info.