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Pinktober 2013

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Hayley is 2013′s Artist Ambassador for Pinktober, a program designed by Hard Rock to raise awareness of breast cancer and to fund further research of the disease.
More information on Hayley’s involvement was released yesterday:

Hard Rock International has recruited Hayley Williams, lead vocalist of the American rock band Paramore, to serve as this year’s PINKTOBER “Artist Ambassador.†Hayley will kick off the campaign by making a memorabilia donation to Hard Rock’s world-famous collection. In addition, Hayley will make appearances and meet fans while touring the U.S. this fall on Paramore’s “The Self-Titled Tour†which begins on Tuesday, October 15, 2013, in Seattle. To bring PINKTOBER to a close, Hayley will visit Hard Rock Cafe Philadelphia to meet with Hard Rock-funded Breast Cancer Research Foundation (BCRF) researchers and present a donation to BCRF on Hard Rock’s behalf.
“Millions are affected by breast cancer and Hard Rock’s PINKTOBER campaign is a great way to help raise global awareness, educate fans and support a cause that affects millions of people,†said Hayley Williams, PINKTOBER “Artist Ambassador.†“I look forward to joining Hard Rock International for this empowering and high-energy program.â€
Click here to read the entire news story on Pinktober by PR Newswire. Want to get involved with Pinktober? Visit the program’s official site for more info.


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