to be honest, at first i didn't like Now that much overall. i completely fell in love with the bridge right away, but i wasn't that fond of the chorus. but by the fifth or sixth listen, it grew on me, and i found myself singing along. the whole song is just so catchy.
so all in all, i love Now now. (haha)
i'm at my 66th listen right now. it'd be at least 100 if i didn't work 10 hours a day. oh well haha.